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US Market Entry 2026

340 million Americans. And none of them know your brand. Yet.

For many European companies, the US is the market that can change everything. More customers, more capital, more growth. But your first step decides whether that becomes real expansion or an expensive detour. Here are our key guides and solutions for your US market entry: the right structure for tax, choosing your location, US tax law, product liability, sending staff to the US and foreign direct investment. We work with companies from across Europe and connect the American side with everything your business has already built at home. What it actually feels like to run a European company from Texas is something the firm's founder describes in his memoir about his years on a ranch in Bastrop County.

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Container port on the US East Coast
Market Entry · Your path into the US market

What makes or breaks your US success

06 articles
Expansion

Expand into the USA successfully

From Europe into the US market: how to turn an interest in America into a well-planned expansion.

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Texas

Texas Means Business

Texas as a location, a market and a way of life: the advantages, Austin, company formation and our trip there.

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People

Sending employees to the USA

Sending employees to the US moves more than people. Visa, insurance and length of assignment all have to fit together.

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Liability Product liability in the USA In the US, product liability can threaten your entire business. A US company and the right insurance protect your exports and sales from day one. → Tax The tax side of your US expansion Before the first dollar of revenue comes in: which US taxes your expansion triggers and which decisions you should make first. → Taxes Expanding to the USA tax-efficiently as a European business owner Which company structure makes your US expansion work from a tax point of view, and which mistakes quickly get expensive. →
Guides All 60 articles on market entry & e-commerce Depth, not buzzwords: the details that matter before your first US dollar. Go to Guides →

Turn America into growth

Bring your business model, your current structure and your goal. Together we work out how your US market entry should be set up and which next steps will actually move your company forward.

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More guides

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Small Business Marketing in the US on a Budget How a European-owned small business markets itself in the US without a big budget: local search, reviews, email rules, social media, community and pop-ups. Read more → US Employee Bonuses and Benefits 2026: What Employers Pay How bonuses are taxed and withheld, what health, retirement and leave benefits US employees expect, and the 2026 limits for tax-free extras. Read more → Warning Signs a US Small Business Is Failing The cash, customer, tax and compliance signals that a US small business is in trouble, and the ones that create personal liability for a European owner. Read more → US Business Regulations 2026: Federal, State and Local Rules Which rules come from Washington, which from your state and which from your city, and the 2025 to 2026 changes a European owner of a US company needs to know. Read more → US Trade Shows and Business Events: A Guide for Europeans How European companies use US trade shows and conferences: choosing events, visa and customs rules, sales tax at the booth and deductible costs. Read more → Hiring Consultants for a US Business in 2026: Tax and Contracts When outside experts pay for themselves in a US company, which ones are licensed, how to classify and pay them, and what belongs in the contract. Read more → FCPA and Bribery Rules for Small Businesses in 2026 Who the FCPA covers, what it prohibits, the penalties and the 2025 to 2026 enforcement shift, explained for a small US company owned from Europe. Read more → Launching a Product in the US: A Guide for Europeans The order in which a European company launches a product in the US: demand test, trademark, product rules, labels, customs and launch week. Read more → Business Contracts Under US Law: A Guide for European Owners How US contract law works for a European company: governing law, signatures, the UCC and CISG, disputes, deadlines and the clauses that protect you. Read more → Building a Brand for a US Small Business: A European Guide Positioning a European brand for American buyers, protecting it at the USPTO, and the federal rules on Made in USA claims, reviews and influencer disclosure. Read more → US Business Etiquette for Europeans: Meetings, Email, Gifts First names, meetings, email speed, holidays, tipping, gift limits and hiring questions: the American business habits Europeans should know. Read more → Growing a US Small Business 2026: Profit, Sales, Investment Survival data, margin math, a sales pipeline that recovers a missed quota, digital tools, the 2026 investment deductions and how foreign owners finance growth. Read more → Business Insurance in the US: Policies a Small Business Needs The insurance policies a European-owned US small business needs, what Texas and federal law require, and how premiums are treated for tax. Read more → Business Plan for a US Company: What Banks and Visas Need The SBA plan formats, the US cost and tax lines a European plan misses, what E-2, L-1 and EB-5 officers expect, and how to review the plan every year. Read more → US Consumer Protection Law for Sellers: FTC and State Rules What a European seller must know about US consumer protection: the FTC's deception standard, reviews, subscriptions, shipping times, warranties and state laws like the Texas DTPA. Read more → Customer Service the American Way: A Guide for Europeans What American customers expect from service, and the federal rules on returns, chargebacks, shipping times, subscriptions, warranties and reviews that shape it. Read more → Digital Advertising in the US: Remarketing, Affiliates, Rules Remarketing under state privacy laws, children's data, affiliate and influencer disclosure, the fake review rule and paying affiliates: US digital advertising for Europeans. Read more → CAN-SPAM Act 2026: US Email Marketing Law for European Firms The CAN-SPAM rules for commercial email in the US: which messages are covered, the required content, unsubscribe deadlines, penalties and the mobile email rule. Read more → Federal Contracts 2026: Small Business Certifications Explained SAM registration, the 2026 set-aside thresholds, the 8(a), WOSB and HUBZone ownership rules, and what a US company owned from Europe can realistically win. Read more → US Government Shutdown and Your Business: IRS, Visas, Loans What a federal funding lapse means for a foreign-owned US business: tax deadlines, USCIS and E-Verify, labor certification, SBA loans and federal contracts, with the 2025 to 2026 timeline. Read more → HR Basics for a US Small Business: At-Will, Hiring, Handbook At-will employment in Texas, the federal headcount thresholds, the paperwork for a first hire, overtime and exempt salaries, the handbook and how to keep good people. Read more → US Overtime Law 2026: FLSA Rules for Small Businesses The FLSA overtime rule, the 2026 exempt salary thresholds, how the regular rate is calculated, state overtime rules and the new deduction for employees. Read more → Patent Trolls: How a Small US Business Defends Itself How patent assertion entities operate, what to do in the first weeks after a demand letter, and the US defenses that work for small companies: IPR, Alice, fee shifting, venue. Read more → Preparing a US Small Business for a Recession Where the US economy stood in October 2026, how a recession is defined, and the cash, credit, staffing and tax steps a foreign-owned small business can take now. Read more → Small Business Grants 2026: What Is Real in the US Where real grant money for US businesses exists in 2026: SBIR and STTR, export programs, state job-creation funds, help for women founders and the scams to avoid. Read more → Why US Small Businesses Fail: Data and Common Mistakes Official survival rates for new US businesses by industry, the challenges owners report to the Federal Reserve, and the avoidable mistakes that sink European-owned US companies. Read more → Social Media Marketing in the US: A Guide for Europeans Which social platforms reach which Americans in 2026, how a European firm finds its niche, the metrics worth tracking and the FTC rules on endorsements and fake followers. Read more → Funding a US Startup in 2026 Without a Bank Loan The main ways to fund a young US company without a bank loan, from own capital and angel rounds to Regulation Crowdfunding and SBIR grants, and the rules behind each. Read more →